At Permissibles, our mission is simple: to provide clean, wholesome meals made from real ingredients you can pronounce and trust. We believe that food should not only nourish the body but also align with our values, which is why all our meals are 100% halal and made without artificial colors, flavors, preservatives, added sugar, seed oils, soy, and more. Permissibles was born from a personal journey. Our founder, Abed Ibrahim, spent most of his life struggling with weight, growing up obese. It wasn’t until college that he took control of his health by diving deep into the studying ingredients, nutrition, and fitness on his own time. By focusing on eating real, whole foods—ingredients he could actually pronounce—Abed was able to lose 70 pounds and transform his life. That journey of clean eating and a passion for cooking has spanned over 8 years and ultimately led to the creation of us, Permissibles. Abed wanted to share what he had learned: that you don’t need complicated additives or unrecognizable ingredients to enjoy flavorful, satisfying meals. Clean eating should be easy, delicious, and accessible to everyone. Every meal we create is crafted with care, using ingredients that are straightforward, wholesome, and 100% zabiha halal. Our commitment to transparency and quality is what sets us apart. We believe that when you know what’s in your food, you can feel good about what you’re eating. This is more than just a brand—it’s a movement toward better, cleaner eating that we’re excited to share with you. Permissibles, Ingredients You Can Pronounce
